Former collegiate coach Jon Neeter bought a tennis center in Santa Monica, CA for $40,000 in 2010. He converted his single tennis court into four pickleball courts and business is booming. Plus, he liked the idea of his work being concentrated in one place, rather than scattered at various tennis courts all over LA. A standard pickleball court is 20 feet wide by 44 feet long, much smaller than a tennis court. Plus, he was unsure about how he was going to replicate the Santa Monica Tennis Center anywhere else in LA.

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Persons: Jon Neeter, —, Neeter, Jon Arend, Arend, who's, he'd, Sam Querrey, didn't, I'd, they'd, He's, there's, he's Organizations: Service, beachy Santa, Santa, Duke University, Palisades Tennis Center, LA, Santa Monica Tennis Center, Santa Monica Pickleball Center, Neeter Locations: Santa Monica , CA, Wilshire, Los Angeles, LA, Santa Monica, New Jersey, California, West LA, Southern California, pickleball